Comme Des Garçons is the exalted Japanese label headed up by designer Rei Kawakubo, - Kawakubo is regarded by many in the fashion industry as a genius. Trading since 1969, the label is respected internationally as an avant-garde tour de force and creative empire which sprawls far further than the mainline collections.
The Comme brand is based in two prestigious locations; Aoyama in Tokyo and Place de Vendôme in Paris. ‘Comme Des Garçons’ is French for ‘like the boys’, a name that reflects the design aesthetic of mixed masculine and feminine motifs, as well as the often playful overtones.
Rei’s modus operandi is to always try to create something new; to make clothes which have never been made before. Comme des Garçons pieces are often deconstructed and ‘distressed’ or left ‘unfinished’
Under the Comme umbrella brand, other designers have created lines, most notably Junya Watanabe and more recently Tao Kurihara, meaning that there are multiple mens and womenswear lines, for different occasions, as well as ‘PLAY’, an irreverent and fun collection of street-style garments, ‘Shirt’, for tailored shirting, and a range of unisex fragrances. Masters of collaboration, Comme has also worked with the great and the good of the fashion industry, including Louis Vuitton, Cutler and Gross, and Converse.
Comme Des Garcons has once again teamed up with The Generic Man for a collaborative line of footwear. The clean lines, primary colours and stark silhouettes take a nod to the sharp yet elegant tailoring of 1970's sportswear while staying true to the trade mark minimalism of Comme Des Garcons.