Junya Watanabe the Japanese fashion designer is well known for his work relationship with Rei Kawakubo, the designer and owner of Comme Des Garcons. After starting his own line of clothing under his own name in 1992, Watanabe focused his attentions on techno couture design, creating unique designs in modern materials.
For Spring Summer 2013 Watanabe has created a collection that shows how athletic wear can sit beautifully within contemporary fashion. The fabrics, supplied by Puma, have been cut into structures that are conceptual yet wearable. Watanabe, with this collection, has proved that sportswear is a viable option for day or night.