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Here at Hervia we have been championing the British award winning menswear label Sibling for a number of seasons. The quirky knitwear brand, renowned for their bold, tongue in cheek designs started life in 2008 as the brain child of three of the world’s most innovating designers Cozette McCreery, Sid Bryan and Joe Bates. Their collections informed by punk, pop art and youth culture comprise of bright coloured knitwear with bold graphics which aim to make a statement.
For AW13 exaggeration is the key with the brand taking chunky knits to a whole new level in the form of mushroom-eque beanie hats, mittens and scarves. Designer Bates mused that ‘Things were starting to feel flat, so we added more texture’. The extreme elements of the collection were inspired by the 1970s punk icons Richard Hell, Paula Yates and Jayne County and the meetings of British and American teenagers in these anarchic times. Although the collection seems a tad unwearable at first glance, more approachable aspects come in the form of the leopard print and Fair Isle jumpers which bring a distinctly wearable twist to proceedings.