Pierre Balmain is the diffusion line of the prestigious Parisian fashion house. Classic Balmain sees French born Pierre demonstrate sophisticated dressmaking representing an idea of the up most elegance, with an unsurprising clientele of queens, princesses and starlets. Named after the iconic designer the new Pierre Balmain brand was introduced to achieve a more casual, “downtown coolness” aesthetic.
The Pierre Balmain Spring Summer 2013 Collection is the beautifully edgy creation of Olivier Rousteing taking over from his previous mentor Christopher Decarnin as the designer of the fashion house. The secondary line oozes the decadent, rock-inflected glamour aesthetic iconic of the Parisian house, presenting an Spring Summer wardrobe constructed of black, white, grey and midnight blue that takes men and women with a poetic, downtown style from day to evening. The sinuous mood of this collection is set by a short black and white fashion film inspired by the late fifties/early sixties French and Italian films. The film evokes a sense of the Pierre Balmain duo trying to make contact and connect, meet hands or eyes, with pieces reflecting this notion of a sense of hide-and-seek, contrasting soft, transparent fabrics with harsh micro studded details and knife edge tailoring.