Puma by Hussein Chalayan

This season, PUMA by Hussein Chalayan explores the velocity of sport, kites, and sailing, and how their industrial details and dynamics can transform traditional tailoring. Apparel fuses classic shapes with the modernity of mesh, nylon, and Tyvek. Footwear is distinct and methodical, capturing the interplay of sport, motion, and speed through lightweight materials and simple yet supportive constructions. The final touch is the use of Kabuki color, inspired by the theatrics and movement of Japanese dance. Mandarin reds, grey violets, and rusts take the collection to a distinct height, designed for summer months and reflecting on the rapidity of everyday life.