adidas by HYKE 2020
Hideaki Yoshihara and Yukiko Ode, a husband and wife team, began working as designers in 1998, launching their first brand, Green. Though successful, in 2009 the designer-duo decided to focus on family ahead of business by taking a hiatus until 2013, when they launched their new label, HYKE. The name comes from the initials of both designers. The designers take inspiration from vintage clothing and blend utility and femininity in a unique way. Since then, HYKE has have been approached to collaborate by the likes of North Face, Mackintosh and in 2015, adidas.
Four years on from the first collaboration that lasted for four seasons, HYKE returns to bring a new collection, adidas by HYKE. For Spring Summer 2020, HYKE applies its unique craftsmanship and aesthetics to adidas’ sportswear technology.
Taking inspiration from the details of vintage sportswear, the collection is comprised of patterned pleated skirts, sleeveless t-shirts stamped with logo detailing and minimalist designed caps.
Look out for selected pieces from the adidas by HYKE collection, available 13.06.20!