Gosha Rubchinskiy x adidas GR-UNIFORMA BW18 Sneakers
Gosha Rubchinskiy and adidas have joined forces once again with GR-UNIFORMA, a collection about uniform, community and belonging. GR-UNIFORMA, the multidisciplinary project helmed by the Moscow-born designer includes a photography book, short films, clothing collections and the band GRUPPA, all revolving around the designer’s exploration of music.
To celebrate the epilogue of GR-UNIFORMA’s musical journey, Gosha Rubchinskiy unveils an exciting new collaboration with German sneaker expert adidas as well as a live album. Following a successful partnership for Gosha’s three-season Football project leading up to the 2018 World Cup, the designer and three-striped brand come together again to present a technical sneaker inspired by classic German army footwear created for the Bundeswehr.
Mixing it with adidas’ technical expertise, Gosha created a collage of different references and materials aiming to shape a universal uniform sneaker. Available in Black and White, the BW18 features suede panels paying homage to the original BW shoe with the twist of chunkier tooling from classic adidas trail running shoes. To complete the look, Gosha mixed suede, synthetics, mesh, and ripstop elements, and added details of the adidas Outdoor Terrex line giving the final sneaker an extra technical aspect.