24 Jul 2023

On the 20th of July 2023, we finally unveiled the doors to our re-imagined Y-3 store on Conduit Street, London! After six weeks of dedicated work, we are thrilled to announce that the Y-3 space has emerged as an extraordinary retail haven, delivering a captivating new elevated store concept that has left our guests in awe.


We extend our heartfelt gratitude to all our cherished Hervia customers, whose unwavering loyalty and support have been the driving force behind this journey. On this momentous occasion, we were also delighted to welcome the esteemed friends and family of both Adidas and Y-3, as well as our valued media partners, whose enthusiasm has been a true source of inspiration.


The highlight of the day was the mesmerizing showcase of the Y-3 Atelier, where Yohji Yamamoto's artistic brilliance shone brightly. Celebrated for his ability to accentuate the human form and its fluidity, Yohji Yamamoto's exclusive collection of Y-3 Atelier pieces were nothing short of breathtaking. Drawing inspiration from the vibrant essence of Tokyo, these creations artfully blended the spirit of two great cities, manifesting the perfect fusion of cutting-edge fashion and practicality.

Stepping into the re-modelled Y-3 store was an experience like no other. The seamless fusion of contemporary elegance and innovative design elements created an ambience of sophistication and modernity. Throughout the store, the finesse of Japanese aesthetics intertwined seamlessly with the vibrant spirit of London, offering our visitors an unparalleled backdrop to explore and indulge in the exceptional Y-3 creations.

 The 20th of July marked a day of celebration and inspiration as we joyfully welcomed our guests to experience the new home for Y-3 at our Hervia store on Conduit Street, London. The energy and excitement in the air were palpable as we shared this remarkable occasion with our loyal customers, esteemed friends, and the global fashion community.

 We would like to extend our heartfelt thanks to all those who joined us in this celebration, both physically and virtually. Your presence made this day truly special, and we are grateful for the love and support you have shown us.

 As we embark on this new chapter with the remodelled Y-3 concept space, we are more motivated than ever to bring you the finest and most innovative fashion experiences. We promise to continue curating exceptional collections, staying true to our commitment to quality, creativity, and cutting-edge design.

 Thank you once again for being a part of our journey and for making the grand re-opening of our Hervia store featuring the remodelled Y-3 concept space an unforgettable success!


Thank you!

Hervia Team.