London Fashion Week Round Up
As the front row chairs are folded down until February, it's fair to say that we have just experienced one of the capital's best fashion weeks in recent years. Among the week's big headlines included the rise of supermodel Cindy Crawford's daughter; Kaia Gerber - who has walked for Calvin Klein, Alexander Wang and Burberry this week.
There was also Armani's 'youth revival'; a collection that included suiting, sportswear, cocktail dresses, and office attire.
Some familiar trends also made a re-emergence: originating from Comme Des Garcons' collections, ruffles are not just this season's big trends but are set to stay at the height of fashion into next Summer. Another big trend from the week was bright colours such yellow as it appeared on tailored suit jackets at Molly Goddard, pleated shirt dresses at Ports 1961 and all manner of dots, blooms and Trompe L’oeil prints at Mary Katratzou.
MM6 by Maison Margiela:
The new MM6 offering for SS18 is raw, organic and uncompromising Margiela - “Similar items, new contexts”. The collection takes inspiration from it's back catalogue, the collective created a strand of 'Margielaism' that cannot be imitated or replicated. The collection had a distinct DIY approach (Or “industrial, not art-craft” as Margiela put it) with the brands iconic two and three dimensional layering seen in its muslin patchwork denim and customisable velcro tops. Spring Summer 2018 is not a ripping up of the brands rulebook but notes scribbled multiple garments signify the slight evolution from previous years. Margiela understand luxury like few else; luxury should not feel or look mass produced, it should look as if it has just left the artisan's table.
Perhaps the best catwalk moment of fashion week came from a show with no catwalk. Pugh, in typical fearless fashion, ditched the catwalk and chose to showcase his latest creation at the largest cinema screen in Europe, booking out the BFI IMAX screen in Waterloo which has the height of four double-decker buses. Subtlety is a word not in the designers dictionary; known for his adoption of new technologies, the provocateur presented the audience with a film created in collaboration with legendary photographer Nick Knight. His signature sculpture-like clothes are lightyears ahead in looks and construction: the technical ability to create them is a marvel in itself. Scarlet red crinkled metallic outfits and beautiful fire printed garments ensured the collection is grippingly beautiful. Art can be fashion and fashion can be art. If Spring Summer is too far away, shop this season's Gareth Pugh and MM6 today at Hervia.com