London Fashion Week - What Does Fashion Sound Like? By Hervia

16 Jun 2020

This year, Hervia is proud to be part of London Fashion Week with the Fashion x Music project. What does fashion sound like? LFW decided to find out by asking hundreds of fashion retailers to send in a playlist of songs that best represents the brand. The Hervia Spotify playlist is now hosted on the London Fashion Week website and is free for anyone to listen to. 

Like so many other big events around the world, the coronavirus crisis forced London Fashion Week to be adapted into an entirely digital format as well as being gender-neutral for the first time in 40 years. 

The chief executive of the BFC, Caroline Rush, spoke about the changes to LFW. “The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish". 

With no live runways, brands created digital media that combined photographic, video, musical and artistic elements all to be viewed by anyone on the London Fashion Week website. This inclusivity seemed to be a theme LFW was going for, with no backstage passes, no VIP treatment, everyone was equal and could access the website. Though we do not see a digital LFW replacing the live event anytime soon, this like so much else this year was an experiment in truly unprecedented times that paid off!

Listen to the What Does Fashion Sound Like? By Hervia Spotify playlist here.