Maison Margiela X Reebok 'Memory Of' Collection
Based on Reebok’s classic design but reinterpreted through Maison Margiela’s signature concept known as the ‘memory of’ - a technique that evokes the impression of familiar elements through the deconstruction of garments and accessories.
The Classic Leather Memory Of is constructed in premium leather and features and EVA sole with a rubber outsole, as well as a felt liner normally hidden from view, bringing to the forefront the authentic construction of the sneaker.
The Classic Club C 'Memory Of' Shoes are constructed in a premium leather and features a rubber cup sole with an EVA sole on the inside.
On the Club C Memory Of each applied leather element – including the heel tab, the cross-check and the eyelet tab – has undergone a reduction process. Some are peeled off to uncover the silver pen markings hinting at the shoemaker’s process work, while others are cut down to their structural core by way of decortiqué. The shoe’s original webbing is remembered in a frayed stitch along the side, while the Reebok logo is slashed in half and fused with that of Maison Margiela – the memory of both labels in symbiosis.
The Maison Margiela x Reebok Classic Leather Memory Of and Club C Memory Of will be available from Friday 25th March in-store and online at HERVIA.COM - Shop Now!