New for SS21: Jil Sander collection
This year Jil Sander digitally presented its Spring/Summer 2021 menswear collection. Lucie and Luke Meier have brought soften time by focusing on functionality and utility to create a lineup of minimal pieces for the Jil Sander SS21 collection.
Menswear is their natural territory: Their design principles align with the classic tailoring techniques that are essential in this category. During a showroom appointment, Luke said “We really appreciate the technical aspect of the construction that goes into proper menswear-making, (a rather enjoyable experience after the digital overload we’ve been all exposed to)”, “But I think that we’ve played with those ‘foundations’ our own way, proposing something different, not quite as rigid and formal but still very properly done.” Lucie chimed in: “Especially in the context of right now, we wanted to soften things a bit, introducing a friendlier, more tactile feel to our design.”
“There’s a little bit of text around,” mused Luke. Words like Yellow Moon, Blue Windows Behind the Stars, and Homegrown alluded “to an idea of nature’s bounty [that] we were kind of missing in lockdown.” Actually, the world looked magnificent outside our quarantined homes—the sky bluer, nature more powerful and dense. “Let’s hope that people will look around a little more, appreciate the immediate environment we’re in,” reflected Luke. “You probably want people to be a little more sensitive, you want them to notice something, you want them to feel what surrounds them. To think a bit more and more deeply.”
Jil Sander’s SS21 menswear collection is available at HERVIA.com now.