Established in 1969 by Rei Kawakubo, Comme Des Garcons is perhaps Japan's most successful fashion house and continues to gain new fans each year. Throughout the years the Comme Des Garcons signature look has evolved, now the brand takes on a distinctly parisian style but with oriental detailing. Both gender and target customers are irrelevant to Kawakubo who believes in only one thing: design. Comme Des Garcons has a asexual sub brand for everyone, with a variety of styles to suit every palette, stretching from high fashion runways to urban street corners. Theres even perfumes and accessories too, which is perhaps the secret ingredient behind the brands longevity and continued success. Comme Des Garcons is more than just a t-shirt brand it is a lifestyle brand.