Gosha Rubchinskiy, born and bred in Russia, is a multi talented young fashion designer, photographer and artist strongly inspired by the youth and skateboarding culture of his home country. In 2008 he started off his own ready to wear label: colourful and bold.
Gosha Rubchinskiy's himself explains his inspiration is from youth: “I like young people’s energy.” he declares. He is known for his pondered, though provocative mixture of influences from the streets of Moscow with neighboring subcultures. He creates more than just fashion, blending sports, black metal and skateboard culture to propose a personal understanding of contemporary Russian culture. He is also renowned for his various collaborations in the past with the likes of Vans, Supreme and Comme des Garcons and Camper always showcasing wearable lines of youthful street-wear for both men and women.
Gosha Rubchinskiy's SS16 collection is a tribute to casual sportswear, rich of hints to his endemic Russia.
Mainly inspired by the country’s 1980s art, culture and state, environment, the collection is named “1984”. The range smoothly combines modern influences resulting suitable for any generation. The major references that can be found in the collection are the Iron Curtain era nostalgia, which shows the peculiar Russian fashion identity before the fall of the Iron Curtain; the Graphic aesthetic cues inspired by the early models of dystopian fiction and Alexander Rodchenko’s art works and lastly Moscow youth and Soviet Sportswear. From club kid and gender bending, to school boy rebel he focuses on the different masks adopted by the teenage male through fashion, fixated in our cultural imagination.
Rubchinskiy conceptual vision is: “forever young and always ready to take on new meanings” expressed both as a creative outsider and poetic introvert.