Comme Des Garçons is the exalted Japanese label headed up by designer Rei Kawakubo, she is regarded by many in the fashion industry as a genius. Trading since 1969, the label is respected internationally as an avant-garde tour de force and creative empire, which sprawls far further than the mainline collections.
The Comme Des Garçons brand is based in two prestigious locations; Aoyama in Tokyo and Place de Vendôme in Paris. ‘Comme Des Garçons’ is French for ‘like the boys’, a name that reflects the design aesthetic of mixed masculine and feminine motifs, as well as the often playful overtones. Specialising in producing simple, easy to wear pieces.
Rei’s modus operandi is to always try to create something new; to make clothes, which have never been made before. Comme Des Garçons pieces are often deconstructed and ‘distressed’ or left ‘unfinished’.
Under the Comme Des Garçons umbrella brand, other designers have created lines, including ‘Comme Des Garçons Shirt’ for deconstructed tailoring, it stresses again the maximalist aesthetic and irreverent spirit of the famous Japanese label. Its peculiarities are graphic and geometric patterns, contrasting textures blended with fine hints for a distinctive finish.