Sibling was founded in May 2008 by Joe Bates, Sid Bryan and Cozette McCreery. The launch menswear collection defined the brand through playful, though brilliant metamorphosis of traditional knitwear pieces such as cashmere Twinsets finished in sparkling leopard and sequin Breton stripes. Now, this Bretons and Leopard patterns in vivid colours definitely became integral part of the brand identity, going beyond the aesthetics surface. With Sibling womenswear they propose the same philosophy and consistency to women.
Their memorable full Fair Isle knit look (known as Knit Monster) has been featured on the cover of the book Doppelganger and travelled the World as part of the Wool Modern exhibition.
Many of the designers’ creations have made it to the various front covers: Balaclava wearing Pandas Rock! their Sequin Kanaval Masks, Tattooed Man exhibited in Holland in 2013 and, most recently, Beyoncé on CR Fashion Book.
Other important projects the brand took part of are the collaboration with Pudsey for Children In Need 2012; in 2013 they also designed and produced an outfit for Disneyland Paris’ 20th Anniversary celebrations to represent the UK.
The group has been honored by many awards including: Newgen Men and Women, Fashion Forward for Menswear and the first Dulux Colour Award: Best Use Of Colour In Fashion & Beauty.
In 2014 Siblings have been chosen as the European representatives for WOOLMARK.
Collectively as a brand the fashion designers have collaborated with: Smiley, Fashionary, Swarovski, Barbie, G shock, Cassette Playa, Tween, Fred Perry, Lulu & Co, Topman, Oxbow and PUMA. They also worked with various contemporary artists such as Noah Scalin, Noble & Webster, Will Broome, Mike Egan and Jim Lambie.
Sibling represents an extraordinary blend of extreme-technique and radical anarchy, bringing powerful newness to the fashion world.