Undercover

Being in the wardrobe of every streetwear connoisseur and high-end fashionista alike since the first men's collection debuted on the runway at Paris Fashion Week in 2010, Undercover has aptly been called "the essence of Japanese cool". The brand has very deep and influential roots in fashion that stretch back all the way to 1993  Jun Takahashi founded the brand with his friend and classmate, Nigo (who formerly headed Japan's biggest streetwear label,  ‘A Bathing Ape’). Today the brand is best known for it's punk inspired graphic print clothes. However, it's hard to really pin point Undercover's exact style as Takahashi describes, "we make noise, not clothes".

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