Mihara Yasuhiro for Puma Womens

The quirky king of avant-garde sneakers, Japanese fashion designer Mihara Yasuhiro gets his kicks by challenging the boundaries of sport and fashion. By the late 90s, he had established himself as a footwear force with his muted, monochromatic, and distinctly urban styles. He soon entered into apparel, and later his successful partnership with PUMA in 2000 which has been causing a storm for over a decade. He’s a designer equally amused by geometry’s proven formulas and the unpredictability of pedestrians in metropolitan Tokyo. Somewhere within this space Mihara’s boundless imagination strikes a balance to produce a whole – shirt, bag, or sneaker – that’s grounded in logic but geared to dodge reason and surpass expectation.


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