Blood Concept was born in August 2010. It is a brand new concept, whose innovative strength is designed to explode in the nostrils of most shrewd consumers. Born to witness everybody’s need to choose our personal fragrance by instinctual wishes.
The human body is totally pervaded by a liquid vital rush that brings us what we are fond of: Life. Filled with legends and meanings, blood is soaked with mystery, fascination and respect: it’s the most tested and studied part of the human body. Hiding the multitude of secrets that reveals our inner and unique way of being. Blood Concept is a ceremony devoted to the pulse of life and its visceral boost.
In the same way plasma is extracted from blood, we pull out all the visceral and dense mood Blood Concept has been speaking about, to let a new whiter and ethereal identity take shape. Red fades into White without leaving a trace. This new atmosphere is the cradle of new scent. Clean as pure air, fresh as clear sheets, this scent releases a safety sensation. Seduction is no more a matter of weapons. Love is no more a battlefield but a silky hug made of white linen.
Blood Concept has created, reading the history of manhood and blood types evolution, a new olfactory lexicon. From pure instinct to mere reason, the way we are. Now it suggests the way we will be, throwing an investigating eye after what people call the end of the world. Which scent will we wear in the new era we are about to step in? A haven from violence, an escape from outer threats.
The Blood Concept fragrances retrace the evolution of manhood through time and its record of information, history and mutation, so well kept in the vital flushing of blood. Blood Concept is a mystic ritual with no flowers to be found: deep as primeval Africa in 0, aromatic as the scent of familiar land in A, bold as unpredictable itineraries in B, sharp and freezing as a metropolitan skyline in AB.
Ending each time with the same subtle and mysterious note: the metallic vague suspicion of blood.