Choosing a name that is an acronym proclaiming them as leaders in their field, “Transforming the Industry of watches”, was a brave move by Swedish based TRIWA, one which paid off for the plucky brand as they didn’t disappoint. The relatively young company evolved to manufacture watches in exciting materials and colours, aiming to complement traditional fashions by “adding colour”, and they did just that! Here at Hervia we now have an exclusive collection of the exciting designs just for you!
The TRIWA story began back in 2003 after a visit to Naples where locals were wearing plastic, replica watches in response to crime in the city; inspired, the brand began developing their own poly-carbon plastic watches. Fed up with the dull hues dominating the watch world the team decided it was time to add some colour, the first step being the orange revolution, introducing the first ever bright orange watch! With the usually monochromatic Swedish audience this was a brave move for the brand, but the watch was of course a massive hit, fashion followers were so enthusiastic that within a few months TRIWA watches had expanded into an array of bright, bold and stylish colours. Now, as success has grown, TRIWA offer a strong line of crisply designed, reasonably priced time pieces that are adored world wide, with accolades coming thick and fast from the prestigious likes of GQ magazine, Swedish menswear magazine CAFÉ and the fashion press globally. We are more than happy to follow the ever increasing hype by stocking this innovating brand here at Hervia!
TRIWA promotes an ethos of attitude and individuality something that is new to the traditional world of watches, and something which they have approached in a playful, unpretentious way creating products that reflect the individual style and personality of the wearer. Inspired principally by Italian fashion and designed in Stockholm, each piece is aimed at the young, style conscious man or woman with the bold, colour block designs epitomising a key and current trend!
After storming the watch world the brand expanded into an even more exciting territory of sunglasses last summer, and have this year turned up with more quirky styles to wow fans. Maintaining the same concept as their watches, TRIWA sunglasses are for those looking for a product that is ultimately and classically stylish yet not too adventurous they’d never wear them! Classic cuts teamed with contemporary detailing and silhouettes, TRIWA sunglasses are carefully designed to flatter the wearers features, whilst keeping the brands motto of adding colour with its signature mark of the temple tips coated in a contrasting colour adding that unique edge to the designs.
“For every new collection we are looking for artists to interpret our statement ‘Adding colour’. These are artists which we think have found their own unique expression in a world full of copycats” and TRIWAS 2012 collaboration with French streetartists SupaKitch and Korralie do just that. Portraying the artist’s characteristics in their watches and sunglasses TRIWA presents us with a collection that is both playful and classic, evermore successfully teaming timeless silhouettes with contemporary detailing to create the perfect look. All TRIWA watches and sunglasses are made delicately from hand-cut acetate and sunglasses are fitted with high quality lenses from Optics by Carl Zeiss Vision giving you all the quality you could wish for at the most reasonable prices. Shop our exclusive collection of TRIWA watches and sunglasses here at Hervia and pick up the perfect, stylish accessory!